Copywriter

Why

Want to work on something that matters? Ladder is life insurance built to be instant, simple, and smart. Life insurance is a fundamentally good product for families and communities. Unfortunately, the traditional life insurance process is unnecessarily burdensome, involving in-person meetings with agents, physical paperwork, and 6-8 weeks of waiting. This outdated process has resulted in a $16 trillion coverage gap in the United States.

We are a growing team of innovators going after this huge market by putting the user at the center of product design. We are creating a company built on technology, design, and data science so users can get the coverage they want and need.

 

Role

Ladder is looking for a Copywriter to unify the voice and tone of the Ladder brand through a variety of channels. We’re looking for a copywriter to work with us as we evolve our brand voice and on-going communications. In this role, you will be responsible for working cross-functionally with marketing, product, legal and customer experience teams to ensure assignments are on message, address business needs, and are strategically sound.

 

We are looking for a great writer who has experience working in digital and print communications. We’re looking for a creative problem solver who is passionate about brand building and making the process of obtaining life insurance feel human and authentic.

 

What You’ll Do

  • Collaborate with Brand, Performance and Designers to ensure creative concepts are on brand

  • Write compelling copy, headlines, tailgates and calls-to-action for print, mobile, web, broadcast, and more

  • Translate and develop messaging from creative briefs into engaging effective concepts and work with performance teams to optimize

  • Develop process for copy production including concept development through editing and delivery

  • Work with legal to ensure all content is reviewed and vetted for all compliance and legal requirements

  • Collaborate with Brand and Performance teams to establish delivery milestones for all assignments and work to ensure copy is consistently delivered on deadline

  • Produce customer-facing creative for our evolving content library that is distributed across paid and owned channels

  • Leverage insights and data to fine tune campaign creative in an effort to develop better and differentiated advertising experiences

  • Assist in the development of the Ladder brand, its narrative, and its competitive differentiation.

 

Who You Are

  • Has a highly collaborative work ethic and easy going nature

  • Takes creative criticism with ease and grace

  • Can juggle multiple projects and tasks at once

  • Has excellent written and verbal communications skills

  • Can simultaneously focus on big picture, details, and driving results

 

Qualifications

  • 5+ years of experience in-house/agency leading copy for a strong brand

  • A compelling portfolio of distinctive copy work that spans product and marketing

  • Experience in a variety of media (TV, video, digital, direct, editorial, print)

  • Bachelor's degree required

  • Diverse portfolio of breakthrough work with strong examples of creative solutions for digital, interactive, print and video

  • Proven background developing narrative frameworks and messaging hierarchies

  • Excellent verbal and written communication skills with relentless attention to detail

  • Demonstrated ability to collaborate and inspire teams

 

Ladder is building a diverse team of talented and enthusiastic people. We are an equal opportunity workplace. At Ladder, differences are celebrated and supported for the benefit of our people, our product, and our community. Let us know why you’re interested in this position and what unique contributions you can make to the Ladder team.