Assistant Marketing Manager

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Assistant Marketing Manager, OnStar GCCX Brand Integration, General Motors, Detroit, MI. Plan, identify &develop OnStar GCCX marketing, media &content strategies, analytics, &brand integration (incldg leads, sentiment &engagement) opportunities incldg OnStar service packages such as customized packages, offers &promotions, &printed &electronic brand content, for psgr vehicle brands &countries (U.S., Can, Mex, Brazil, Colombia, Ecuador, MiddleEast &Australia) to increase owner awareness, engagement, retention &loyalty to OnStar infotainment &vehicle brands. Improve alignment &relationships of OnStar infotainment services with Chevrolet, Cadillac, GMC &Buick brand marketing dept goals &brand performance. Improve OnStar sales &marketing performance through brand integration. Prepare &issue monthly operational reports on glide path actuals &forecasts of KPIs of OnStar Service Packages sales &churn. Support brand goals for sales, loyalty &customer satisfaction. Innovate ways to enhance the brand technology image. Create OnStar content to be relevant &create a delighted customer for OnStar &GM brands. Create &implement marketing initiatives across all media incldg email/direct mail, call center, digital, social, Public Relations, promotional &experiential. Master, Strategic Communications, Integrated Marketing Communications, or Marketing. 24 mos exp as Global or Regional Manager, Social Media Strategy and Operations, Social Media and Customer Relationship Management, Marketing, or related, planning, identifying &dvlpg vehicle &Call Center or infotainment Customer Experience marketing strategy &analytics for psgr vehicle brands &countries to increase owner awareness, engagement, retention &loyalty in vehicle brands. Mail resume to Ref#101-310, GM Global Mobility, 300 Renaissance Center, MC:482-C32-C66, Detroit, MI 48265. Category: Marketing & Biz Dev , Keywords: Assistant Marketing Manager