Content Marketing Manager

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We're looking for a Content Marketing Manager to expand our content marketing efforts with the goal of driving traffic, engagement, and leads that result in sales and customer retention in Irving, TX. This direct hire/full-time role requires a high level of creativity, attention to detail, and project management skills.

Content Marketing Manager Responsibilities:

Develop the content marketing strategy and execution plan, focusing on driving traffic to the site and top of funnel leads (using content such as ebooks, whitepapers, infographics, guides, templates, etc.)
Manage editorial calendar, planning and executing targeted content for all our channels
Work with marketing team to ensure content is utilized to attract site visitors through search, social media, and email subscribers
Manage writers and collaborate with designers, technical team, product marketers, sales team, external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
Establish KPIs and performance goals to evaluate and optimize content effectiveness.
Grow our subscriber base by providing them with regular, helpful content that's aligned with their needs and interests

Content Marketing Manager Requirements:

Past experience building online audiences
Skilled in project management; ability to prioritize multiple tasks and stakeholders in a fast-paced environment
Knowledgeable about best practices of main social media channels (LinkedIn, SlideShare, Twitter, YouTube) with the understanding of which content approaches work on each and why
Able to track data and using analysis to drive decisions and measure results
Excited about discovering new techniques, testing them and sharing results with others
Familiar with Hubspot and Adobe Creative Suite

About The BOSS Group:

A specialist in placing creative, marketing and digital talent, The BOSS Group, offers temporary and direct hire/full-time positions with corporations, associations design agencies and non-profit organizations across the U.S. With 28 years of experience staffing and recruiting top creative talent we seek the best placement for you.
The BOSS Group is an equal opportunity employer.

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Category: Marketing & Biz Dev , Keywords: Content Marketing Manager