Digital Marketing Strategist

Position Overview
Americord is seeking a Digital Marketing Strategist to join the Marketing team in our New York office. You ll be an integral part of a growing team in a role that touches all aspects of digital marketing - from digital advertising campaigns (Display, Content Seeding, DSP, etc.), to PPC, SEO, social media marketing and beyond. Our ideal candidate has a can-do attitude, data driven mind and the creativity to take our digital marketing assets to the next level.
Essential Functions:
  • Assist in the implementation of digital marketing initiatives to drive a quality experience for our prospective clients, leading them towards an e-commerce sale or an inquiry for our sales team. Support in long term strategy growth of e-commerce and inbound phone orders by optimizing website/LPs, increasing traffic and improving calls-to-action.
  • Assist in negotiating digital advertising flights based on historical performance and leading indicators.
  • Day-to-day management and tracking of in-flight campaigns, including tracking KPIs and creatively strategizing and executing on solutions to optimize.
  • Diligently execute on deadlines from a project management scope set by Marketing Director to successfully roll out new digital initiatives in support of growth goals.
  • Contribute to optimization efforts to convert site traffic through calls-to-action, landing pages, on-site and off-site website optimization, and lead generation content (including offers).
  • Provide weekly reporting to gauge metrics, benchmark them against our success and present to management.
  • Research new digital marketing trends (AR, VR, new media, viral, etc.) and appropriate digital partnerships, and make recommendations that drive positive mROI & boost digital presence.
  • Liaise with Design and Content teams to optimize prospective customer experience and ensure brand consistency across digital channels.
Knowledge and Skills Required:
  • Bachelor s degree in marketing, advertising, communications or related field.
  • 1-3 years of experience in digital marketing, digital media buying or a similar role.
  • Detail oriented and data driven.
  • A strategic thinker with an analytical mind.
  • Multi-tasking problem solver that thrives in a fast-paced environment.
  • Excellent communication skills with keen attention to detail.
  • Strong interpersonal skills.
  • Prior experience with Google Analytics or Adobe Analytics required.
  • Prior experience with Adobe Creative Suite, Marketo, Microsoft Office and Salesforce highly preferred.
  • Knowledge of Wordpress sites using HTML along with PHP, CSS and JavaScript preferred.
Benefits:
  • Health, Dental and Vision Insurance
  • 401k
  • Commuter Benefits
  • 2% salary for educational pursuits related to your professional field
  • Generous PTO, Sick Leave and Maternity/Paternity Leave
  • Phone Stipend
  • Daily catered Lunch
  • CitiBike
  • Complimentary snacks and numerous company events.
  • We also offer friends and family discount on our products.
  • Fun, convenient downtown FiDi location, right off Fulton Center.